December 1, 2021

Just in time for the holidays, Alpharetta has a new reason to celebrate as UP on the Roof has made its official debut. Located at 33 South Main Street, guests can expect to enjoy an exciting bar and craft beverage program featuring a repertoire of signature bottled cocktails and high-rise hand-crafted cocktails. Complimenting the cocktail-centric vibe, the dinner menu will focus on shareable, comfort-led twists on Southern culinary classics that highlight locally sourced, seasonal ingredients in a lively atmosphere that includes traditional indoor dining as well as a year-round, heated outdoor terrace with stunning panoramic views and cozy fireplaces.

Enthusiasm for UP on the Roof has been building since before the pandemic began. “This Thanksgiving, we have one more thing to be thankful for – the opening of UP on the Roof. This has been a long time coming and we’re thrilled to open our doors and serve the Alpharetta community,” said Wilson Oswald, CEO and Managing Partner of UP on the Roof. “Making people feel welcome, familiar and at ease is what our version of hospitality is all about."

Industry veterans and dynamic duo Pierce Brooks, General Manager and Max Tezza, Executive Chef, have been tapped to oversee the restaurant’s daily operations and bring a vibrant energy to this culinary- and cocktail-focused rooftop concept.

“We are very excited about the opening of UP on the Roof in Alpharetta” says Kirk Watkins, COO of UP on the Roof.  “This is going to be the place to be when you’re looking for an elevated dining and drinking experience in Alpharetta.  Whether you just want to drop in for an early evening drink and a light bite at sunset, want to make a full night out of it, or are looking for a place to enjoy a nightcap under the stars, “UP” is the perfect spot.”

Situated on the top floor of Liberty Hall, UP on the Roof’s unique aesthetic juxtaposes natural beauty with an industrial chic décor.  The vibrant rooftop venue invites guests to linger and take in downtown Alpharetta and beyond.  A highlight of the space is the Barrel Bar, which was built using authentic, repurposed Jack Daniels barrel staves and is the perfect place to enjoy one of the many selections from the restaurant’s extensive whiskey collection.

In addition to serving UP dinner and drinks 7 days a week, starting at 4pm (with brunch and lunch service to be added in the coming weeks), the unique indoor/outdoor space will also provide exciting options for social or corporate events. This is the second outpost for the highly successful, independently owned-and-operated modern restaurant concept; the first location is in downtown Greenville, S.C., above the Embassy Suites at Riverplace.

UP on the Roof

33 South Main Street

Alpharetta, GA 30009


For more information about UP on the Roof, visit

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