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WORLD OF COCA-COLA GIVES THE VIP TREATMENT WITH COKE INSIDER JOURNEY

Small-Group, Guided Tour Takes Fans Behind the Scenes at Atlanta Attraction

By WORLD OF COCA-COLA March 29, 2021

A new adventure awaits Coca-Cola fans and Atlanta explorers. For a limited time, World of Coca-Cola is launching Coke Insider Journey, a two-hour, VIP experience in which small groups of no more than 10 guests have the entire attraction to themselves. Offered on Saturdays and Sundays beginning April 3 through May 16, the premium, guided tour includes exclusive features and souvenirs tailored to fans who want to level-up their visit.  

Behind the Bottle 

As a dedicated guide leads Coke Insiders through the attraction, they encounter performers who lead special presentations and shows, such as a soda jerk demonstration and Olympic torch show-and-tell — all exclusive to the private tour. The guests also gain unprecedented access to the exhibits, including peeks into how the bottling line and beverage fountains operate. The premium offering is perfect for both returning guests who want to experience World of Coke in a new light and first-time visitors seeking an over-the-top inaugural trip. 




Premium Perks 

To commemorate the unique visit to World of Coca-Cola, insiders receive complimentary items including a reusable cup filled with their favorite drink from Taste It!, a keepsake pin and printed and digital photos with the popular Coca-Cola Polar Bear. Guests also receive free parking, free coat check and an in-store discount to complete the VIP treatment. 

Safety First  

The health and safety of World of Coke’s guests and employees are of highest importance. Adjusted operations in compliance with guidelines from health and government authorities include: mandatory face coverings for everyone over the age of two, required social distancing, thermal temperature scans, enhanced cleaning routines throughout the attraction and timed tickets purchased online in advance.  

Coke Insider Journey is ideal for those who want to enjoy all that World of Coca-Cola has to offer — and more — but feel more comfortable doing so in a smaller, more personal group.  

Let’s Talk Tickets 

Tickets for Coke Insider Journey are $50 per person or $500 to buy out the full, 10-person timeslot. Groups of less than 10 that do not buy out the full slot may be paired with other small groups for no more than 10 guests total. Tickets must be purchased online in advance.  

About World of Coca-Cola

An integral part of downtown Atlanta’s fabric for more than 30 years, World of Coca-Cola has welcomed guests from six continents, more than 100 countries, all 50 U.S. states and the District of Columbia. Join over 25 million people who have visited the Atlanta attraction and experience the history of the world's most famous beverage brand at the dynamic, multimedia home of the 134-year-old secret formula for Coca-Cola. Get closer than ever before to the vault containing the secret recipe, view more than 1,200 historic artifacts and get a behind-the-scenes look at the bottling process. Take a trip around the world in a thrilling 3-D movie experience, take a photo with the Coca-Cola Polar Bear and tempt your taste buds with beverages from around the globe.  

World of Coca-Cola is located adjacent to Georgia Aquarium in downtown Atlanta and is accessible via the Peachtree Center or CNN/World Congress Center MARTA stations. Consumers with questions may call 1-800-676-COKE or visit our website at www.WorldofCocaCola.com to purchase tickets.  

Follow us on Instagram at https://www.instagram.com/worldofcocacola/, Facebook at https://www.facebook.com/WorldofCocaCola and Twitter at twitter.com/WorldofCocaCola,. 


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